243: Chapter 243 Advertising Fermentation

"But Aunt Su, let me lay it on the line first," Chen Fan's tone grew a bit more serious. "There can be no compromise on quality. This batch of clothes is targeting the mid-to-high-end market, so there are strict requirements for fabric, workmanship, and details. If you can do it, do it. If not, just say so; it's fine."

Su Jingqiu waved her hand, her tone confident. "Don't worry about the quality. I've been in the clothing industry for so many years; what kind of quality goods haven't I produced? You get what you pay for. I understand that principle."

Chen Fan looked at her and nodded. "Alright, Aunt Su. Why don't you think it over first and decide if you really want to take it on."

Su Jingqiu waved her hand dismissively, her tone as decisive as if she were finalizing a deal that had already been agreed upon. "No need to think. I'm taking this order."

Chen Fan was slightly taken aback, not expecting her to agree so readily.

Seeing the touch of surprise on his face, Su Jingqiu said with some emotion, "Xiao Fan, I'll be honest with you. The factory has been struggling these past two years. Orders are getting fewer and fewer. If this continues, I'm afraid we won't last more than a few months. This order of yours isn't just business to me; it's a lifesaver."

"Aunt Su, since you put it that way, I won't beat around the bush either." Chen Fan leaned back in his chair. "I can give this order to you, but I have a few conditions."

Su Jingqiu sat up straight, her eyes fixed on him seriously. "Go ahead."

"First, production capacity must meet the target. When I say thirty thousand pieces, I mean thirty thousand pieces—not a single one less. I will give you a schedule in advance, and you must deliver according to that schedule without delay."

Su Jingqiu nodded. "That goes without saying."

"Second, quality control. I will arrange for a merchandiser to be stationed at the factory. Every batch of goods must undergo random inspections before shipment, and can only be shipped if they pass. Any substandard goods must be reworked, and if they still fail after reworking, they will be rejected."

Su Jingqiu hesitated for a moment but still nodded. "Alright, send your people over. I will cooperate."

"Third," Chen Fan paused, "regarding the design drawings, you must sign a non-disclosure agreement. The styles of this batch of clothes cannot be leaked in advance. You must also be careful during production not to let the drawings leak out."

This time, Su Jingqiu didn't hesitate and nodded directly. "Don't worry about that. I've been doing this for so many years; I know what should and shouldn't be done."

Chen Fan looked at her, remained silent for two seconds, and then smiled. "Alright, then it's settled. I'll have someone follow up with you later on the specific contract terms, pricing, and schedule."

Su Jingqiu smiled as well, her expression shifting from serious to relieved, as if a heavy stone that had been weighing on her heart for a long time had finally been lifted.

She raised her teacup toward Chen Fan. "Xiao Fan, thank you."

Chen Fan also raised his water cup and clinked it against hers. "Aunt Su, here's to a happy partnership."

"To a happy partnership."

Su Jingqiu let out a long breath, and her entire body seemed to relax all at once.

"Aunt Su, I'll head out first then. There are still things to handle at the company."

Su Jingqiu also quickly stood up, trying to get him to stay. "Leaving already? It's dinner time. Let me treat you to a meal. There's a nice restaurant nearby. We can eat and chat."

Chen Fan smiled and waved his hand. "Aunt Su, let's make it next time. There really are things to do at the company; a bunch of people are waiting."

Seeing this, Su Jingqiu didn't force the issue and nodded. "Alright, but next time you come, don't refuse."

"Definitely," Chen Fan said, picking up his car keys from the table and walking toward the door.

After leaving Su Jingqiu's place, Chen Fan drove straight to the Fuzhuan Company.

When he returned to the company, it was already past three in the afternoon. Chen Fan didn't go back to his office and went straight to Li Nan's workstation.

"Mr. Chen."

"Have a seat." Chen Fan sat down on the empty chair next to her and got straight to the point. "The OEM factory is settled. It's a factory in the southern suburbs, and I know the owner, Su Jingqiu. I'll give you her contact information. Get in touch with her over the next couple of days and get the contract signed."

Li Nan nodded. "Alright, Mr. Chen."

...

The next morning, Chen Fan had just arrived at the company and hadn't even sat down when Wang Jing pushed the door open and came in, holding her phone, her excitement clearly visible.

"Mr. Chen, we're on the trending searches."

Chen Fan was taken aback. He put his bag on the desk and turned to look at her. "So fast?"

He originally thought it would take a few days for the promotion to ferment before seeing any results, but he hadn't expected to see movement by the second day.

Wang Jing handed her phone over, a complex smile in her voice. "Actually, it's 'Zhajiahui' that's trending, ranking third. The game itself is also on the trending list, but it's at the very bottom."

Chen Fan took the phone, opened Weibo, and clicked on the trending search list.

Ranking third was a five-character phrase—"I am Zhajiahui."

Clicking in, the top trending post on Weibo was from a gaming blogger, accompanied by a screenshot of Nick Cheung's advertisement.

The caption read: "I've watched this advertisement of Nick Cheung twenty times, Hahahahahahaha! What on earth is 'I am Zhajiahui'!!!"

The comments section below had already surpassed ten thousand, filled with "Zhajiahui," "brand-new version," and "three minutes," being copied and pasted frantically like some kind of virus.

Some people made memes, while others edited the lines from the commercial into parody videos.

Others were discussing in all seriousness: "Nick Cheung is a Best Actor winner, why would he take on an advertisement like this?"

Someone replied below: "After watching it: I'm sorry, but I also want to go and experience it for three minutes."

The corner of Chen Fan's mouth curved slightly as he continued to scroll down.

At the very bottom of the trending list, he finally saw the words "archangels sword," barely hanging onto the tail end of the list, looking like it could drop off at any moment.

Clicking in, its popularity was far behind that of "Zhajiahui."

Most of the content was standard promotional copy from gaming media, occasionally mixed with a few discussions from netizens—"That 'Zhajiahui' commercial is for this game," "Who are the two women in armor?"

There weren't many comments and even fewer retweets, but at least it made it onto the list.

Chen Fan handed the phone back to Wang Jing and leaned back in his chair, the smile on his face still lingering.

He didn't expect to make it onto the trending list so quickly. It seemed that this time, "archangels sword" was bound to be a success.

Chen Fan leaned back in his chair, tapping his fingers gently on the desk twice as he ran through the game-related matters in his mind.

Now that the game was about to launch, Chen Fan didn't need to worry about it anymore. He began to think about the subsequent development of Fanti.

If everything went smoothly, the first batch of clothing would likely be produced in June and officially go on sale in July.

But how should they handle marketing after the sales began?

Although the design of this batch of "pure desire style" clothing was ahead of its time.

But the problem was that the brand Fanti was completely unknown. The company was newly established, had no history, and had zero brand recognition. Consumers had never even heard of it.

No matter how good the clothes were, it would be useless if nobody knew about them.

Good wine still fears deep alleys—this principle was equally true in the clothing industry.

If they wanted the clothes to sell well, they still had to rely on marketing.