299: Chapter 299 is too decadent.

Chen Fan looked at the post. It was posted yesterday, and now it already had over twenty thousand reposts.

He glanced at the comments section and found that almost all of them were from girls.

"Following the poster's advice, I downloaded it to play too. It really is fun, and the clothes inside are so pretty."

"The poster's last sentence was so well said. This game really is a game that belongs exclusively to us girls."

"Not only did I download it, but I also couldn't resist ordering a few pieces of clothing from the Fanti store. I'm going to be eating dirt this month."

"Fanti's clothes are so pretty. I only just realized how tacky my old clothes were."

"They really are pretty. After my boyfriend saw them yesterday, he took the initiative to buy me several pieces. Now I'm just waiting for them to arrive."

"Speaking of which, it would be great if buying Fanti clothes came with in-game item rewards."

...

"Speaking of which, it would be great if buying Fanti clothes came with in-game item rewards."

This comment was liked hundreds of times, and many people below agreed: "Yeah, yeah!", "I'd definitely buy a ton then!", "Can the official account look at this?"

Chen Fan's eyes instantly lit up.

Buying clothes to get in-game items—wasn't this just like buying crispy noodles to get game cards? Aion, which launched in 2009, had run a similar campaign.

Players bought designated snacks, which came with in-game gift pack redemption codes. Many players bought them by the box just to collect a full set of items. The results were surprisingly good; back then, almost everyone in the internet cafes had a redemption card in hand.

Besides, the collaboration between Fanti clothing and fanti warm warm would be far more effective than buying crispy noodles.

Crispy noodles and games were forced together; once you finished eating, they were gone.

Fanti clothing and fanti warm warm, on the other hand, had a synergistic effect. Buying clothes to get in-game items could promote the game, while playing the game to get clothing could promote the apparel. This 1+1 effect would be far greater than 2.

Thinking of this, he decided to have Li Nan organize an event shortly.

But there was another matter he still needed to confirm with Wang Jing.

Chen Fan picked up his phone and sent Wang Jing a message: "Come to my office for a moment."

Within a few minutes, Wang Jing pushed open the door and walked in. Dressed in a smart shirt and trousers, she held a notebook in her hand, her expression slightly puzzled. "President Chen, you wanted to see me?"

Chen Fan leaned back in his chair, turned the computer screen toward her, and pointed at the Weibo post. "Did you hire someone to write this post?"

Wang Jing looked closely and shook her head. "President Chen, this should be spontaneous from this girl."

Chen Fan was stunned. He had thought this was an advertorial written by Wang Jing, but he hadn't expected it to be spontaneously written by a player, and it had even gone viral.

At this thought, an idea suddenly came to him.

"Has the official Weibo been registered?"

Wang Jing was taken aback. "Do you mean our company's, or fanti warm warm's?"

"fanti warm warm's."

"It's registered, President Chen. It was registered before the server opened. It's currently run by a dedicated team, and it already has tens of thousands of followers."

Chen Fan nodded. "Have the operations team contact this poster in the official name. Be very polite. Say that we saw her post and thank her for liking our game. Then, send her some gifts in the official name—a limited-edition in-game item package, and have Li Nan's side pick out a few sets of seasonal Fanti clothes to send over as a small token of our appreciation."

Hearing this, Wang Jing's eyes instantly lit up. "President Chen, you're amazing to think of this method!"

"Alright, stop flattering me."

Wang Jing's expression turned a bit more serious, and she said with a slightly aggrieved tone, "President Chen, you've wronged me. I really do think this method is amazing."

She gestured as she spoke, "Look, the official account taking the initiative to contact an ordinary user, sending gifts and clothes—this in itself is highly buzzworthy, and the cost is low. It's much more natural than us spending hundreds of thousands on advertising, and the effect is even better."

"Then I'll consider myself to have wronged you. Go get on with it."

"Okay, President Chen. Do we need to ask the poster to post another Weibo to show it off?"

Chen Fan shook his head. "No need to ask. Since she could write this post, it shows she genuinely likes the game. Once we send the gifts, she will naturally post about it. If we ask, it will seem forced, as if we're using her."

"Understood. Then I'll go discuss it with President Li right away so both sides can send them together," Wang Jing said.

Just as Wang Jing was about to leave, Chen Fan added, "Actually, don't contact them yet. Tell Li Nan that I said she should bring a few people over for a meeting. Let's set the time for 3:00 PM."

Wang Jing, who had just started to walk, stopped in her tracks again.

Although she was somewhat exasperated by her boss changing his mind every second, she could only carry it out diligently.

She nodded. "Alright, I'll go call President Li right away."

...

At 3:00 PM, Chen Fan pushed open the door to the conference room.

Over a dozen people were already seated in the conference room, filling both sides of the long table.

From Fanyu's side, key members like Zhang Tao, Wang Jing, and Sun Zheyuan were there, along with Chen Fan's assistant, Qiao Linlin.

From Fanti's side, Li Nan had brought three people along with her.

When he saw one of them, Chen Fan was stunned. It was actually his cousin, Chen Tong. He hadn't expected Li Nan to bring her along.

When Chen Tong saw Chen Fan looking at her, she quietly winked at him, almost making Chen Fan lose his serious expression.

He withdrew his gaze and cleared his throat. "Is everyone here? Then let's begin."

With that, he looked at Qiao Linlin beside him. "Linlin, open that Weibo post and project it onto the screen."

"Okay, President Chen," Qiao Linlin replied and began to operate. Soon, the Weibo post appeared on the projection screen behind Chen Fan.

"First, take a look at this Weibo post." Chen Fan pointed to the text on the projection.

The conference room fell silent, and more than a dozen people looked up at the screen in unison, except for Chen Tong, who looked at Qiao Linlin next to Chen Fan with some curiosity.

This girl was tall, beautiful, and had a great figure. She was barely any different compared to her best friend, Su Mian. It looked like she was Chen Fan's secretary.

Wearing a white shirt and a long black skirt, she was exquisitely dressed. She sat to Chen Fan's right, with a notebook and a folder spread out in front of her. At a glance, she was clearly the type who was ready to take notes and hand over materials at any moment.

This kid had actually hired such a beautiful female secretary, just like those big bosses in TV shows. He was too degenerate.