300: Chapter 300 Learning from Du Leisi's Operational Methods

A few minutes later, after everyone had finished reading, Chen Fan finally spoke: "You've all finished reading, right?"

"Finished," everyone nodded one after another.

"Any thoughts?" Chen Fan looked at the group.

The conference room was quiet for two seconds before Li Nan spoke first: "General Manager Chen, I think we can contact this blogger under the official name, send some game items and Fanti clothing, and then take the opportunity to boost the buzz. This way, both the game and our clothing side can win the favor of passersby. The cost is low, and the effect is much better than hard advertising."

A trace of satisfaction flashed in Chen Fan's eyes; Li Nan's idea coincided with his own. He nodded: "Continue."

Having received approval, Li Nan's tone became more confident: "And I suggest sending them together; send the game items and the physical clothes at the same time so she receives two gifts at once. After she receives them, she'll most likely post about it on Weibo, and then our official Weibo account can repost it, allowing us to capture this wave of buzz."

Sun Zheyuan, the planner for fanti warm warm, added from the side: "I think we can also take this opportunity to host a limited-time 'Thankful for You' event in the game to respond to the buzz of this post. For example, we could send a small benefit to all players in the server, saying something like 'Because of one player's sharing, we decided to pass on this warmth,' which would be both fitting and gain favor."

Chen Fan nodded: "That works. Anything else?"

Everyone looked at each other, but no one spoke. Seeing this, Chen Fan said: "Alright, then I'll bring up a few points."

He held up one finger: "First, we currently give away clothing in game events, but there's no event for giving away game items when buying clothes. I think we can do this. Li Nan, discuss a plan with Zhang Tao after we finish; buying clothes to get game redemption codes, what tiers to give for what purchase amounts—you two discuss the specifics."

Li Nan and Zhang Tao nodded simultaneously: "Understood, General Manager Chen."

Chen Fan continued: "Second, the operation of the official accounts. My suggestion is that the two official accounts should frequently collaborate, not just post their own things separately. The game's official account can occasionally post Fanti's design drawings, and the clothing official account can post screenshots of in-game outfits. From time to time, hold some giveaway events on Weibo, such as reposting to win game items or Fanti clothing, to link the popularity of both sides."

"Third, the official accounts need to be down-to-earth. Do you understand what I mean?"

The conference room went quiet for a moment. Wang Jing asked with a confused look: "General Manager Chen, what counts as being down-to-earth?"

Chen Fan looked at her: "It means don't spend all day posting official cliches like 'Dear Respected Player.' Use memes when appropriate, interact when appropriate; the official accounts can even tease each other. That's the kind of thing. You control the specific boundaries yourselves."

He paused, then continued: "Do you know Durex?"

The conference room went quiet for a moment. Everyone looked at each other with various expressions.

Everyone present, except for Chen Tong, basically had a significant other, and even though Chen Tong didn't, she knew what that brand was.

They didn't understand why General Manager Chen would suddenly bring up this brand in the middle of a meeting.

Chen Fan didn't pay attention to their expressions and continued in a normal tone: "After you go back, you can take a look at Durex's official Weibo and learn from their operational style."

He added another sentence after finishing: "Of course, you don't need to learn from the content."

"Understood, General Manager Chen."

"That's it for today, meeting adjourned."

After the meeting ended, everyone packed their things and got up to leave.

Chen Fan caught a glimpse of Chen Tong still sitting in her seat, not moving, slowly flipping through her notebook with her head down, as if waiting for something.

After most people had left, Chen Tong stood up and walked over to Chen Fan.

Chen Fan looked at her: "Why did you come over?"

"Sister Nan asked me to come over," Chen Tong said.

Chen Fan glanced at her without thinking much about it: "Alright, then let's go to my office."

"Alright then." Chen Tong followed behind him, and the two walked out of the conference room one after the other, passing through the office area of Fanyu.

Chen Tong looked around as she walked, her gaze sweeping over the spacious and bright workstation area, the large floor-to-ceiling windows, and the well-placed greenery.

She couldn't help but slow her pace, an envious look appearing in her eyes: "Little Fan, the office here at Fanyu is so big, much bigger than Fanti's."

Chen Fan walked in front without turning his head: "The company has a lot of people, so the space naturally needs to be bigger. But isn't Fanti also preparing to move? Once the new office is done, it won't be any smaller than this."

After bringing Chen Tong to his office, Chen Fan asked if she wanted some water.

Chen Tong shook her head, instead wandering around the office with interest, touching this and looking at that, and finally sat down unceremoniously in Chen Fan's boss chair, leaned back against the backrest, and spun around to get a feel for it.

"Pretty comfortable," she patted the armrests and evaluated with satisfaction.

Chen Fan leaned against the edge of the desk, arms crossed in front of his chest, watching her without urging her to get up.

After sitting for a while, Chen Tong asked: "By the way, what does that girl named Linlin do?"

"She's my assistant, why?" Chen Fan said casually.

Upon hearing this, Chen Tong immediately raised her eyebrows, her tone carrying a hint of teasing: "Such a pretty girl is your assistant? Comrade Little Chen, you are becoming increasingly corrupt."

Chen Fan looked up at her, his expression bland: "Sister, I'm face-blind, I can't tell who's pretty or not."

Chen Tong couldn't help but give a thumbs up upon hearing this: "Your skin is getting thicker and thicker."

After staying in the office for a while, Chen Tong prepared to leave, stood up, and brushed off her clothes: "Alright, I'll get going then, Sister Nan still has things waiting for me back there."

Chen Fan nodded: "Mm, take it easy on the road."

...

Over the next few days, the buzz for fanti warm warm did not die down; instead, it grew larger and larger.

The number of reposts on that Weibo post eventually stopped at 47,000, with over 20,000 comments.

The employees in charge of marketing at Fanti and Fanyu also contacted the girl according to the previous plan and presented her with gifts.

Three days later, the girl who posted on Weibo earlier posted another Weibo.

This time, the Weibo was very simple; the general content was that she had received the gifts jointly sent by the two official accounts and then thanked the two official accounts. There was no long-winded speech, nor did she show too many details; just a few sincere words.

Although the content wasn't long, the heat of this Weibo post still skyrocketed. In the comment section, besides voices of envy, there was more of a strange resonance—many people said that seeing the official accounts take a regular player seriously made them feel more favorable toward this game and this brand.

And the official accounts for Fanti Clothing and fanti warm warm naturally wouldn't miss this wave of buzz. Both sides reposted that Weibo almost at the same time.

The caption for the Fanti official account's repost was: "Thanks for liking it! If you enjoy wearing the clothes, remember to go into the game and style them too; they look good both ways."

The caption for the fanti warm warm official account's repost was: "Thanks for liking it! If you enjoy styling in the game, remember to go to the store and take a look; they look even better when worn."

The comment section immediately became lively:

"Did you two accounts take the wrong copy?"

"One pushing the game, one pushing the clothes, you must have planned this."

"I suggest you lock it in, don't break it up."